Made in SLO… Miss Violetheart

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We had the chance to chat with the beautiful lady behind Miss Violetheart, Shari Staufenberg, about her business and her life in San Luis Obispo. We’re thrilled to feature her as our first local artisan in the Made in SLO feature. All of our readers will enjoy 10% off on her colorful jewelry in her Etsy shop using code SLOLIFE10 through December 31, 2013!

You moved back to Cambria 2 years ago from Santa Barbara with your family, can you introduce them to us?

My family consists of me, my husband Bruce, a musician, and my daughter Arabella, an awesome singer, budding keyboard player, and loves to do arts and crafts with me.

Bruce and Arabella are new to living in SLO, how are they liking life in SLO?

Bruce has taken to living here even better than I imagined (he grew up in Santa Barbara and lived there basically his whole life) and Arabella loves it too. Definitely the right choice for us!

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I absolutely love Cambria! As a native of SLO, how has it grown?

I think for the most part, SLO has stayed the same. Obviously it has grown some, but fortunately people here appreciate the lifestyle and strive to keep the charm and keep it from getting too big. When I first move to Santa Barbara [for college], no one knew where Cambria was. When I was moving back here, EVERYONE knew about Cambria (and was so jealous I was going to live here).

How did you start creating?

I have always dabbled in creative oriented pursuits, especially as I got older. I took many classes through adult ed over the year- watercolor painting, glass fusing, jewelry making. 

Crafting was always something I did on the side, not my “real” job. In 2008, our neighborhood was destroyed by a wildfire. Although our house survived the fire, the physical and emotional challenges of re-building the neighborhood eventually took its toll on us. My family decided that we needed to have a change of scene. So, in 2011, we moved to Cambria. Along with the move, I decided that I wanted to re-invent myself and do something totally different than what I had been doing, something I loved. I had taken a wire-wrapping jewelry class shortly before we moved and I was hooked. I love the whole proves of designing a piece and the actual making of it.

What do you create?

I make bright and colorful, one-of-a-kind jewelry. I utilize many different elements- handmade fused glass beads made by my older sister, Su (who lives in Paso Robles), pearls, vintage beads, Czech fire-polished beads, and natural stone.

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What is the name of your shop and how did you come up with the name?

Miss Violetheart. I wanted to come up with a name that meant something to me- it had to reflect something I loved. I have been a purple fanatic my whole life; at one point in time my whole wardrobe was purple. My logo is a red-winged blackbird (only she’s purple, of course) which is another thing I love. I have fond memories of these birds from my childhood in Cambria.

Can you share what your work space is like?

My dream is to have a lifeguard stand in my backyard to use as a studio. But for now, I use a desk in my room, the kitchen table, or outside on the deck when it’s nice.

Thank you for hanging out, Shari! Before we go, what are you goals for your business?

I would love to be making a decent living selling my jewelry. I am so pleased when someone likes what I have done.

Visit Shari and her Miss Violetheart shop. Help us Support SLO, a movement that is so important to the vitality of our region. Don’t forget to use the discount code SLOLIFE10.

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